Don’t be confused by its drab, almost amateur appearance. Simplicity, quirkiness, and historic value make 1981 Donruss Baseball one of the most significant and fascinating sports card sets ever produced.
The 1981 Donruss Baseball Card set was the first complete set since the early 1950s not to bear the name Topps. For the first time since 1955, more than one company was producing extensive sets representing major league players. A legal decision in the fall of 1980 gave both Fleer and Donruss the legal right to produce cards. The verdict cleared the path for Upper Deck to enter the fray and revolutionize the hobby with its premiere baseball card set in 1989.
Fleer and Donruss finalized their deals with the Major League Baseball Players Association in September 1980, leaving just five months to produce and deliver cards to stores by the last week of January 1981 to compete directly with Topps. Gathering
photos, matching players with photos, writing informational blurbs, and proofreading statistics, proved to be a daunting task for companies producing baseball cards on a grand scale for the first time.
There were more than 30 error cards in the 1981 Donruss Set. Houston Astros pitcher Vern Ruhle’s card actually pictures teammate Frank Lacorte. Cleveland Indians infielder Duane Kuiper was listed as “Dwayne” Kuiper. In a strange but true tale, Donruss listed Cardinals’ outfielder Bobby Bonds – father of current “Home Run King” Barry Bonds – with 986 homers, 231 more than Hank Aaron, the all-time home run leader at the time.
There has been interest in both the error and corrected versions for nearly three decades because both versions are more limited than the other cards in the set. The 1981 Donruss series has also kept the growing number of baseball historians and “oddball” card collectors entertained over the years.
Tim Raines’ induction into the Hall of Fame has given the 1981 Donruss Set a recent spark. Although Donruss somehow skipped over National League Rookie of the Year Fernando Valenzuela that year, it was the only company to picture Raines by himself on a rookie baseball card. Topps featured Raines with two other rookies on a prospect subset card, while Fleer swung and missed altogether. The series also includes rookie cards of Jeff Reardon, Mookie Wilson, and Toronto Blue Jays infielder Danny Ainge before he became a three-time championship winning guard and executive with the Boston Celtics.
Rushing into the production of the 605-card 1981 Donruss Set also caused collation and printing issues. Factory sets were not produced. Instead, hobby dealers had to buy wholesale from TCMA, Donruss’ exclusive hobby distributor. Cards of each player were shipped to dealers in 100-card lots secured by rubber bands. The cards then needed to be hand collated. The collation of wax packs caused further problems for collectors. Several of the same card were often found in a single wax pack, which was great news if the card featured Hall of Famers Carl Yastrzemski or Johnny Bench. Not such good news if the Leo Sutherland card was the featured player.
The cards bend easily and show tremendous wear over time due to flimsy paper stock. The lackluster design consists of predominantly blurry portrait or posed photos against mostly empty stadium backdrops. Time constraints prevented Donruss from airbrushing uniforms or caps. Players changing teams during the offseason appeared in their former uniforms with the name of their current team displayed across the bottom of the card.
Donruss also had considerable trouble securing player photographs. Ray Burris was traded by the Cubs to the Yankees who later sold him to the Mets during the 1979 season. Although he hadn’t played for the Cubs in nearly two years, Burris sports a Cubs uniform on his 1981 Donruss card. Many of the pictures were taken in Wrigley Stadium or Comiskey Park by amateur photographers as Donruss scrambled to put together a set. A handful of photos were taken by political and sports commentator Keith Olbermann, then a 21-year-old photographer with a passion for baseball.
Although limited in value, the 1981 Donruss Set has its own charm with an array of hard-to-believe mishaps and a unique history.
Drab, ordinary, jurassic are terms that come to mind when describing the Hostess Baseball Cards of the the mid-late ‘70s. The sets were nothing more than marketing ploys to sell more Twinkies, HoHos, Suzy-Q’s and King Dons (Ding Dons if you lived on the West Coast) . Big on errors and small on creativity, the Hostess sets featured the game’s biggest stars with simple head shots displayed against uninspired spring training backdrops and white borders.
Yes, the Hostess sets were dull, almost cheerless, but just about every 40-something to 50-something
baseball fan/collector (like the guy I see in the mirror every morning) has fond memories of Hostess’s lame attempt at manufacturing baseball cards. After all, this was the set that we assembled piece by piece while waiting for Mom to rummage through the produce isle at the local grocery store. This is also the set that got us hooked on The Sporting News, which played a huge role in the development of our baseball fandom.
Back in the day,Topps dominated the baseball card hobby. If the single Topps set — there were no premium, platinum or chrome releases — didn’t satisfy your collecting needs, the Hostess sets produced from 1975-1979 gave you another option. Dealers and collectors couldn’t buy Hostess cards directly from the company, so they had to work and spend to complete these sets.
Beginning in 1975 Hostess cards were produced in three-card panels on the back of each multi-pack Hostess box. The best part of this new wave of collecting was seeing what you were buying, which encouraged set building. Hostess panels — complete with an offer for a free issue of The Sporting News — kept in tact are more valuable and coveted today that cards cut from the box. Some cards were printed on not-so-tasty products and are more difficult to find today. Cards printed on the back of the smaller HoHos multi-pack boxes are often creased at the corners from handling.
Proofreading, editing and reading the daily box scores were not priorities for Hostess baseball card editors. The initial set was loaded with mistakes. Slugger Bill Madlock was listed as a pitcher, Rangers catcher Jim Sandberg was named Mike and outfielder George Hendrick became George Hendricks. Robin Yount, a teenage phenom at the time, is one of the more popular players in the set. Unfortunately, Hostess did not include a rookie card of future Hall of Famer George Brett.
Despite the quality-control issues, the debut Hostess set remains popular today with over 3,000 listings, including a handful of graded panels, currently on eBay. The 1975 panel set is worth as much as $400 depending on the condition. The single-card set varies widely because of stain issues — creamy cake fillings sometimes seeped through the packages — and cards being miscut.
Celebrating the nation’s bicentennial, the Hostess 1976 set includes red, white and blue stripes surrounding the player’s name, team and position. Collectors familiar with the 1976 Topps set will recognize some of the same photos in the Hostess series. The set is loaded with stars, including Brett, Nolan Ryan, Pete Rose, a Dennis Eckersley rookie and one of Hank Aaron’s final cards.
The 1977 Hostess set includes Hall-of-Famers-to-be Joe Morgan, Reggie Jackson, Carl Yastrzemski, Thurman Munson and Johnny Bench. By this time, collectors learned to save the cards as complete panels. The complete panel sets are valued as much as $300 with the single set selling for nearly three times as much due to scarcity.
Although Eddie Murray was considered just another player at the time, his rookie card in the 1978 Hostess sets remains highly coveted. For the first time, a few action shots were used to liven up the product. Unfortunately the cost of producing baseball cards out-weighed the marketing advantages. As a result, the 1979 edition was the final Hostess set. Hostess went out with a bang, featuring an Ozzie Smith rookie card on the same panel as Nolan Ryan as well as Willie Montanez.