The Joy Of Collecting 1970s Hostess Baseball Cards

Drab, ordinary, jurassic are terms that come to mind when describing the Hostess Baseball Cards of the the mid-late ‘70s.  The sets were nothing more than marketing ploys to sell more Twinkies, HoHos, Suzy-Q’s and King Dons (Ding Dons if you lived on the West Coast).  Big on errors and small on creativity, the Hostess  sets featured  the game’s biggest stars with simple head shots displayed against uninspired spring training backdrops and white borders.   

Yes, the Hostess sets were dull, almost cheerless, but just about every 40-something to 50-something baseball fan/collector (like the guy I see in the mirror every morning) has fond memories of Hostess’s lame attempt at manufacturing baseball cards.  After all, this is the set that we assembled piece by piece while Mom rummaged through the produce isle at the local grocery store.  This is also the set that got us hooked on The Sporting News, which played a huge role in the development of our baseball fandom.

Back in the day, Topps dominated the baseball card hobby.  If the single Topps set — there were no premium, platinum or chrome releases — didn’t satisfy your collecting needs, the Hostess sets produced from 1975-1979 gave you another option.  Dealers and collectors couldn’t buy Hostess cards directly from the company.  Everyone they had to work and spend to complete these sets.

Beginning in 1975 Hostess cards were produced in three-card panels on  the back of each multi-pack Hostess box.  The best part of this new wave of collecting was seeing what you  were buying, which encouraged set building.  Hostess panels — complete with an offer for a free issue of The Sporting News — kept in tact are more valuable and coveted today that cards cut from the box.  Some cards were printed on not-so-tasty products and are more difficult to find today.  Cards printed on the back of the smaller HoHos multi-pack boxes are often creased at the corners from haozzi_smith_hostess-panelndling.

Proofreading, editing and reading the  daily box scores were not priorities for Hostess baseball card editors.  The initial set was loaded with mistakes.  Slugger Bill Madlock was listed as a pitcher, Rangers catcher Jim Sandberg was named Mike and outfielder George Hendrick became George Hendricks.  Robin Yount, a teenage phenom at the time, is one  of the more popular players in the set.  Unfortunately, Hostess did not include a rookie card of future Hall of Famer George Brett.

Despite the quality-control issues, the debut Hostess set remains popular today with over 3,000 listings, including a handful of graded panels, currently on eBay.  The 1975 panel set is worth  as much as $400 depending on the  condition.  The value of single card sets vary widely because of stain issues — creamy cake fillings sometimes seeped through the packages — and cards being miscut.

Celebratingyaz_hostess the  nation’s bicentennial, the Hostess 1976 set includes red, white and blue stripes surrounding the  player’s name, team and position.  Collectors familiar with the 1976 Topps set will recognize some of the same photos in the Hostess series.  The set is loaded with stars, including Brett, Nolan Ryan, Pete Rose, a Dennis Eckersley rookie and one of Hank Aaron’s final cards.

The 1977 Hostess set includes Hall-of-Famers-to-be Joe Morgan, Reggie Jackson, Carl Yastrzemski, Thurman Munson and Johnny Bench.  By this time, collectors learned to save the cards as complete panels.  The complete panel sets are valued as much as $300 with the single set selling for nearly three times as much due to scarcity.

Although Eddie Murray was considered just another player at the time, his rookie card in the 1978 Hostess sets remains highly coveted.  For the first time, a few action shots were used to liven up the product.  Unfortunately the cost of producing baseball cards out-weighed the marketing advantages.  As a result, the 1979 edition was the final Hostess set.  Hostess went out with a bang, featuring an Ozzie Smith rookie card on  the same panel as Nolan Ryan as well as Willie Montanez.

 

Celebrating Nolan Ryan Trade To Angels & 1972 Topps Baseball

On December 10, 1971. one of the worst trades in baseball history was made, prompting one of the most hideous-looking baseball cards ever to be produced.  

On that day, the New York Mets sent 24-year-old fireballer Nolan Ryan along with three prospects to the the California Angels for shortstop Jim Fregosi.  In hindsight, the deal was a disaster for the Mets, but the deal made sense for both clubs at the  time.  

The Angels obtained one of the liveliest — not to mention most erratic — young arms in baseball.  Ryan posted a 29-38 record with an impressive 493 strikeouts, but an alarming 344 walks over five seasons with the Mets.  

The Mets were adding an established big leaguer believed to be in the prime of his career.  Manager Gil Hodges immediately moved  Fregosi  to third base, where 45 players had come and gone in the Mets’ 10 years of existence.  The last of the original Angels of 1961, Fregosi battled numerous physical problems in his one season with the Angels, including a bad bout with the flu, a sore arm, a strained side muscle, and a tumor in his foot.  The six-time All-Star batted just .232 with five homers, and 32 RBI in 101 games for the Mets.

Ryan moved on to a Hall of Fame career that included a major league record seven no hitters, 61 shutouts (seventh all-time), 324 wins, and became all-time strikeout leader with 5,714.  This is just one of many trades of a big-armed, but erratic young pitcher dealt for a proven veteran.  Unfortunately for the Mets it will be remembered as one of the most lopsided deals in baseball history.

In the early ‘70s baseball card sets went to press in late-December or early-January to be ready for distribution by the start of the baseball season.  As a result, Ryan’s head shot for the 1972 Topps set was taken while he played for the New York Mets.  The wrong Angels logo (they went to a capital A in 1972) was poorly airbrushed over Ryan’s Mets cap.  For some unknown reason, the Topps production team failed to airbrush the pinstripes clearly visible from his Mets jersey.

To make matters worse, Ryan’s doctored image was printed inside the grotesque 1972 Topps tombstone design.  Keeping up with the times and looking to change the drab designs of 1970 (gray borders) and 1971 (black borders), the 1972 Topps design features a bright, almost psychedelic color scheme.   

One of the most controversial baseball card sets, the 1972 Topps series draws the ire of  long-time collectors for emphasizing the product and team rather than the player. The team name above the player image is energized with bright, bold lettering that creates a three-dimensional look.  The player name, however, is printed in a simple black font at the bottom of the card.  Going against tradition, there is no mention of the player’s position.

The 1972 Topps set is not without merit.  The series includes the rookie card of Hall of Fame Catcher Carlton Fisk, which he shares with Cecil Cooper (the featured player), and Mike Garman.  The series also features the last regular card issued during Roberto Clemente in addition to late cards of Hall of Famers Willie Mays and Hank Aaron.  Other featured Hall of Famers include Reggie Jackson, Tom Seaver, Steve Carlton, Joe Morgan, Frank Robinson, and Fergie Jenkins.

Long Lost Reggie Jackson Baseball Card

Remember Reggie Jackson’s only uneventful season from the 1970s, the year he he played for the Baltimore Orioles? A lost season for Jackson, completely ignored by Topps … almost!?! Say what?  First some background information …

On this day 40 years ago (April 2, 1976), Oakland A’s owner Charlie Finley shocked the baseball world by trading Jackson to the Orioles. Knowing he did not have the money re-sign the pending free agent after the season, Finley sent Jackson and left-handed starter Ken Holtzman to the Orioles for outfielder Don Baylor and right-handed pitchers Mike Torrez and Paul Mitchell. Shocked by the transaction and not thrilled with his salary situation, Jackson refused to report to Baltimore until the Orioles increased his salary from $165,000 to $200,000. As a result of the dispute, Jackson missed the first 16 games of the season.

Seeking the limelight, Jackson did not enjoy his brief time in Baltimore. From 1971-1982, Jackson’s teams made the playoffs 10 of 12 times with one of the exceptions being the year he spent wearing an Orioles uniform and batted .277-27-91.

If you’re using your old baseball card sets to chronicle baseball history, you might think that 1976 was a lost season for Jackson; that his time in Baltimore never actually happened. As soon as Jackson signed with the Yankees prior to the 1977 season, Topps quickly airbrushed the original photo, covering the Orioles home uniform and multi-colored hat with Yankee pinstripes and traditional cap. If you look closely, you will see that the colors are rather dull, not the traditional Yankees colors. The card also pictures the green and gold sleeve of a former A’s teammate over Jackson’s shoulder. Jackson’s first official Yankees card (#10) became a key part of the 1977 Topps set and currently sells for $8 in mint condition.

Jackson never “officially” appeared on an Orioles card, however a few original blank-backed proof cards escaped the Topps shredders and found their way into the markRegJacksYanksetplace. Because of its scarcity and Jackson’s October heroics, this proof card has become one of hobby’s most sought-after commodities. The proof card does not have a facsimile autograph commonly featured on ’77 Topps cards.

According to published reports, television commentator,/baseball historian/hobbyist Keith Olbermann owns two versions of this almost singular collectible. One is an actual card, the other is part of an uncut proof sheet that he purchased at a 1989 Topps/Guernsey’s auction for an undisclosed price.

Although Jackson played the 1976 season with the Orioles, he is pictured in an Oakland A’s uniform because Topps did not have time to doctor the photo before the series was released. Later that season, Star Co. finally released a card with Jackson wearing an Orioles uniform. Nearly a decade later Upper Deck released the first memorabilia cards sporting Jackson in an Orioles uniform.